HOW THE BRIDAL INDUSTRY IS GETTING A WELL OVER-DUE MAKEOVER

NEW EXPERIENTIAL BRIDAL RETAIL BUSINESS LAUNCHES

Plymouth, United Kingdom: Any bride knows that the reality of buying a wedding dress has

little in common with the glamour and sophistication that the silver screen promised us –

that is, until now.

A new experience-focused company has emerged and the traditional retailers who’ve

dominated this industry for decades need to sit up and take note. Your Bridal Moment is the

brain-child of Stacey Lovejoy, who knows a thing or two about delivering retail experiences

that consumers didn’t expect.

“I have built a career working for innovative businesses like Apple and Dyson each of whom

has challenged the way consumers interacted with their products.”

These companies encourage shoppers to come and experience the products in a nontraditional

retail environment focusing more on moments than transactions and Your Bridal

Moment is no different.

“The bridal gown industry hasn’t evolved to reflect the ways in which shoppers want to

experience brands and it’s lacking the glamour that Hollywood promised us” says Lovejoy

“and that’s why I felt compelled to start the business.”

The business model removes entirely the need for a bricks and mortar store but that’s not to

say that this is an online shopping channel. They work closely with future brides to

understand their tastes and preferences beforehand in a consultative manner. They then

arrange for them to come to one of their hand-selected luxury venues to try the gowns on.

Their list of venues includes some of the South West’s most desirable locations including

Deer Park, Clevedon Hall and Hotel Du Vin. The bride has exclusive use of a suite at the

venue and they arrange for their hair and makeup to be done prior to the dresses being tried

on.

“We want our customers to look in the mirror and feel like a real bride, the way they will

on their wedding day – that’s the ‘Bridal Moment.’”

Working with local photographers, florists, hair stylists and makeup artists, the bride gets

to experience a sneak peak of their wedding day. Additional services include a test shoot

with one of our photographers, overnight stays, spa treatments and meals for the brides and

their entourage.

“We want to make choosing a gown to be as special as their wedding day itself. That’s what

we strive to deliver for our customers.”

Brides can book their free consultancy call from January 2019 calling 07788 448777 or

emailing via the website: www.yourbridalmoment.com

Stacey Lovejoy
Your Bridal Moment
07788 448777
stacey@yourbridalmoment.com
www.yourbridalmoment.com

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